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National Change of Address (NCOA)
The National Change of Address service accumulates data concerning change of address and provides mailing list providers with the update information. Matching your database against the NCOA database is crucial in consideration of the fact that over 40 million Americans move annually and change their address with the USPS. If you miss this information, your direct mail piece may prove to be useless or at least ineffective as your mail pieces will be sent to an invalid address. BMS Direct uses the NCOA program to update our client's databases in accordance with the new postal regulations that require a move update service within the last 6 months of your direct mail campaign.
You will also benefit by utilizing the National Change of Address program by reducing the number of undeliverable mail pieces. Therefore, you save your time and money and avoid manually verifying the new addresses and making manual changes in your database. Best Computer will promptly update your mailing list by automatically matching it against NCOA database, thus considerably reducing the probability of errors and inaccuracies.
Another benefit of the National Change of Address program is the lack of necessity of employing dedicated staff in charge of verifying and changing incorrect addresses within your mail file. All changes of address information is stored in the NCOA database for 48 months and contains quite detailed data such as ZIP+4, carrier route, and delivery point barcode.
When you plan your next direct mail campaign you should utilize the NCOA program. Although National Change of Address does not guarantee your success, it assists you in maintaining a database that abides by USPS regulations and is up to date.
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